John Brydon to Speak on “Reptile Theory” at Upcoming Events
San Francisco’s Managing Partner John Brydon will speak on defense tactics and strategies to combat the “Reptile Theory” at two upcoming events in Northern California. Mr. Brydon, who is the Chair of the Primerus Defense Institute of the International Society of Primerus Law Firms (www.primerus.com), will be part of a panel presentation at that organization’s annual client Convocation. Prominent jury consultant and author Richard Gabriel (www.decisionanalysisinc.com/richard-gabriel-president) will join him on April 15th at the Silverado Resort in Napa, California. Mr. Brydon will also be a featured speaker on the same topic on May 25th as part of the Annual Toxic Tort Seminar for the Northern California & Nevada Association of Defense Counsel (www.adcnc.com).
“Cases are not won by logic, you need to get the Reptile to tell the logical part of the juror’s brain to act on your behalf. To get the Reptile to do that, you have to offer safety.” (“Reptile Theory ” Ball & Keenan, 2009.)