John Brydon Spoke on “Reptile Theory” at Events
San Francisco’s Managing Partner John Brydon spoke on defense tactics and strategies to combat the “Reptile Theory” at two events in Northern California. Mr. Brydon, who is the Chair of the Primerus Defense Institute of the International Society of Primerus Law Firms (www.primerus.com), was part of a panel presentation at that organization’s annual client Convocation. Prominent jury consultant and author Richard Gabriel (www.decisionanalysisinc.com/richard-gabriel-president) joined him on April 15th at the Silverado Resort in Napa, California. Mr. Brydon was also a featured speaker on the same topic on May 25th as part of the Annual Toxic Tort Seminar for the Northern California & Nevada Association of Defense Counsel (www.adcnc.com).
“Cases are not won by logic, you need to get the Reptile to tell the logical part of the juror’s brain to act on your behalf. To get the Reptile to do that, you have to offer safety.” (“Reptile Theory ” Ball & Keenan, 2009.)
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